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DIGITAL MARKETING

DIGITAL MARKETING

About The Course

 

Elevate your career with our cutting-edge Digital Marketing course designed for beginners and professionals alike. Dive into the world of online marketing with hands-on training in SEO, social media, content marketing, email campaigns, and analytics. Our expert-led sessions combine the latest industry insights with practical strategies to help you master the digital landscape. Whether you’re looking to boost your business or start a new career, our course equips you with the skills and certifications needed to thrive in the competitive digital marketplace. Enroll now and transform your marketing skills!

The Course Curriculam

MODULE 1: Introduction to Digital Marketing Overview of digital marketing landscape Evolution of digital marketing Importance and benefits of digital marketing

MODULE 2: Website Essentials Understanding website structure and design User experience (UX) and user interface (UI) principles Basics of HTML and CSS

MODULE 3: Search Engine Optimization (SEO), Fundamentals of SEO Keyword research and analysis On-page and off-page optimization techniques

MODULE 4: Content Marketing Content creation and curation Content distribution strategies Blogging, video marketing, and other content formats

MODULE 5: Social Media Marketing Overview of major social media platforms (Facebook, Instagram, Twitter, Linkedln, etc.) Social media content creation and publishing Social media advertising and analytics

MODULE 6: Email Marketing, Building an email list, Creating effective email campaigns, Email automation and segmentation.

MODULE 7: Pay-Per-Click (PPC) Advertising Introduction to PPC advertising Google Ads and Bing Ads basics Campaign setup, optimization, and tracking

MODULE 8: Digital Marketing Analytics Understanding key metrics and KPIs Google Analytics setup and reporting Conversion tracking and analysis

MODULE 9: E-commerce Marketing E-commerce platforms and strategies Shopping ads and product listing ads (PLAs) Conversion rate optimization (CRO).

MODULE 10: Emerging Trends in Digital Marketing Influencer marketing Voice search optimization Artificial intelligence in marketing.

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